Website Designing
Our solutions range from complex content management systems for large portals to visually breathtaking interactive sites. Our ground breaking techniques and understanding of human usability factors make sure our solutions always convert as good as they capture. While paying attention to the minute details we don't lose focus of our client's ultimate endgame, be it making money on the web or boosting your business and brand equity at Point Internet we guarantee results!
We design our sites to ensure that the contents of each site are simple to discover. We do this by implementing important design factors.
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Creating a sense of space
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Ease of navigation
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Use of color/contrast
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Backgrounds that compliment the information.
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Sensible use of graphics
We walk through the design process step by step with our clients. We produce a 'sample' page of how we think the site should look and confirm with you regarding any necessary changes.
We produce graphics to ensure they load quickly without noticeably effecting their quality and effect.
Bottom line is - the less time a 'surfer' has to wait for a page to load the more likely they will be to respond positively to the content they discover.
When laying out the design of your Web site, your developer has to understand what its underlying objectives are. Each decision must be based on who your company is and who your customers are. The look should be a catalyst to drive business forward and should never hold it back.
If the design is only for design's sake, chances are you'll distract users from your products and services or by hindering performance and usability as elaborate graphics and plug-ins take time to load, actually drive users away.
Your needs are very different if you're Giorgio Armani than if you are a B2B procurement site for the chemical industry. In some cases visual extravagance is essential to maintaining a company's brand image. In others such extravagance would be merely annoying at best.
If flashing graphics and pop-up windows aren't functional elements--that is, elements that add value and ultimate result in revenue in some way-- is better to keep things simple.
Your site's design must also help users browse you site and take it in. One
way to achieve this goal is by carefully organizing a "design hierarchy" or
"drill down" for your site, breaking down each page into concise sections and
arranging them in order of importance, so that users can find what they want
more easily. consistent nomenclature and iconography are equally as important.
Communicative Design :
Design is not just about looking good. Or about vivid colors' and elegant shapes. It's about communicating. It's about direction. A strategy. A vision.
Point Internet Services, our graphic, web, flash
designers and developers let the functions & designs speak. It speaks the
voice of the brand. It speaks the language of its audience. It breaks free of
the noise around.
As a branding tool, communicative design is indispensable. Be it a logo, a website,
a brochure, a presentation or packaging, just design per se is insufficient
for the task. Each requires research, insight and understanding of a brand's
soul and its environment.
Web presence is a must in today's economy and it offers the ability to update
and change content at a nominal cost compared to printed material. A successful
web site is not about "coding" or "fancy design". It's about marketing, increasing
sales and maximizing brand equity.
A successful web site needs to be handcrafted by a team consisting of creative
professionals, marketing minds, graphic designers and programmers. The content
and imagery should clearly display the benefits of your services in a crisp,
clean and attractive format, with an easy to use navigation system. Depending
upon your needs, a site can include content management, Flash animation, interactivity,
and e-commerce.
Here is a brief overview of our process:
* Identify all business categories from the customer's perspective.
* Review, analyze, optimize sales process
* Analyze current brand, discuss new message
* Define and create marketing message
* Create and design graphic theme
* Creative Copywriting
* Design and create templates
* Code and test approved site design
* Optimize web site for search engines
* Build in CMS or web maintenance program
One way to achieve this goal is by carefully organizing a "design hierarchy" or "drill down" for your site, breaking down each page into concise sections and arranging them in order of importance, so that users can find what they want more easily. consistent nomenclature and iconography are equally as important.
Point Internet Service's team of professionals in the areas of design, marketing and programming will give your company a Web site that helps increase your revenues and please your audiences.
Please view our portfolio to see examples of clients that have entrusted Point Internet Service to help them build their Internet presence.
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