Search Engine Optimization
Our search engine optimisation services are designed to get your site noticed when potential users are looking for information, products and services you have to offer. Every client is unique and we believe that a successful search engine optimisation campaign should be customised towards each client's individual needs.
We target the internet's major search properties which attract qualified prospects to your site. The campaign begins with the selection of your keywords, as they are the foundation of your search engine optimisation campaign.
Research shows that over 80% of prospective web browsers use search engines to find relevant content. Online searches are the most widely used methods of attracting visitors to a website. As a result, competition is strong among the top search engines.
Relevance requirements are active and evolve rapidly creating new arrangement challenges weekly. It is critical that your website is optimised to appeal to search engines and is properly maintained to ensure that as the search criteria changes, you maintain high rankings within the results pages of the search engines.
After effective keywords have been agreed upon and a strategy has been formulated to outperform competitors, Point Internet will begin on the content enhancement phase of your search engine optimization campaign.
Content enhancement involves the modification and/or enhancement of content for your website. We will modify the placement existing content, add new content, and/or remove existing content. Since we know that each search engine spider crawls your site, keyword placement is our number one priority. To have an effective keyword, the keyword itself must be present in more than one location. Keywords are more effective if they are placed in the page title, headings, Meta tags, text, and hyperlinks.
Since our number one goal is to achieve top placement for the right keywords and not to trick the search engines into listing your pages, Point Internet will ensure that the keywords are incorporated into your site in the appropriate places.